Running a business or leading a marketing team means strategy often takes a backseat to execution. Sound familiar? Sometimes the smartest move isn’t doing more—it’s stepping back […]
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When Was the Last Time You Wrote a Review?
When was the last time you wrote a review for a business? Now, think about the last time you consulted reviews before making a purchase or choosing […]
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Is That Really You, or Is It AI?
AI or human? Would you be able to tell the difference? Recent research suggests you might not — and that says a lot about where content creation […]
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Listen. Serve. Collaborate: The Smart Strategy for Local Business Growth
Listen. Serve. Collaborate. These three words were scribbled in my notebook during the Richmond AMA’s Signature Breakfast, where Dontrese Brown shared the inspiring story of how Arthur [...] Read more
The Reluctant Personal Brand
I built SusanJensen.com to offer right-sized marketing leadership—strategy, execution, and clarity without the fluff. Here’s how I got here.
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Social Media Scheduling: the Native vs. Tool Debate
Hypothesis: The belief that posting natively on social media platforms significantly boosts your content’s visibility is largely outdated. Let’s unpack this. Is native posting better? Yes and […]
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Unlock Your Potential: 17 Winning Trends for Content Creators
Hey content creators! Feeling the pressure to stay ahead in the fast-paced digital landscape? It’s not just about getting eyes on your content—it’s about crafting meaningful, impactful […]
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Lessons from Two Decades of Blogging and Why You Should Dive In
As a seasoned marketer, I’ve always had a foot in the professional world of digital marketing. But it’s been my personal blogging experiments – the late-night tinkering, […]
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Do Generative AI Experts Exist?
First and foremost – I am not a Generative AI expert. In fact, there are very few at this stage of the journey. In fact, if you’re […]
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100 Social Media Content Ideas Categorized by Content Pillar
Ever struggle filling up next month’s social media calendar? Yes, we now have AI to help with that, but sometimes you just need a boost to get […]
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Leveraging Generative AI for Content Strategy
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838-1922) John would have loved the internet, and […]
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Catching (up with) the Generative AI Train
If you want to jump onto a moving train, you don’t approach it perpendicular to your position and certainly not without a sense of urgency. You toss […]
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