Business to Human (B2H) marketing is simply an approach used to target the individual behind the screen, focusing on the individual’s needs rather than just those of a customer segment or business.
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COVID-19 Anxiety – Put down the damn phone
I knew once the media started referring to “coronavirus” as “COVID-19” we were in trouble. It went from something you can joke about – beer with a […]
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The Unsexy Discipline of Creating Great Online Content
Great content is like building a house. An architect designs the plan, then the builder executes the plan. The homeowner might know what features they want, and […]
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Got Content? Let’s go….
Mention that you are a “blogger” and many get the impression that you simply share photos from your iPhone on a blogging platform to brag about what […]
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Why a publisher should think like a marketer
Today I attended a Hubspot webinar ‘Why Publishers Need to Think Like Marketers.” Since I work for a traditional publisher on the editorial side, I was excited […]
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Marketing is all about the Customer Experience
I just attended a great webinar from IBM and Social Media Today entitled “What Does Customer Experience Mean for Your Social Business?” The Speakers: My Takeaway: The […]
Read moreIs your Social Media Strategy Original?
This “Onion Talks” parody by The Onion is funny, as long as your not paying a company without an original thought. What is your strategy? Who do […]
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10 Steps to Build Your Personal Brand and Platform
Whether you work for yourself or someone else, you need a personal brand separate from your work. Analogy: In the inbound marketing world, establishing a following on […]
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Is Your Content Marketing Planned or Spontaneous?
Is your company’s content marketing strategy prepared to take advantage of Real-Time events? A great example is Oreo’s “Dunk in the Dark” response to the Superbowl blackout. […]
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Twitter Data Science Delivers Best Practices #twittersci
I thoroughly enjoyed HubSpot guru Dan Zarella’s presentation about the science of Twitter. While there are many opinions regarding Twitter, it was refreshing to hear the data […]
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Inbound Marketing: The What, Why, Who and How
Remember when the Internet was new and referred to as “The World Wide Web?” You saw the “AOL Keyword” hovering in the corner of most TV ads, and […]
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