Running a business or leading a marketing team means strategy often takes a backseat to execution. Sound familiar? Sometimes the smartest move isn’t doing more—it’s stepping back […]
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Currently browsing: Marketing Strategy
When Was the Last Time You Wrote a Review?
When was the last time you wrote a review for a business? Now, think about the last time you consulted reviews before making a purchase or choosing […]
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The Reluctant Personal Brand
I built SusanJensen.com to offer right-sized marketing leadership—strategy, execution, and clarity without the fluff. Here’s how I got here.
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Catching (up with) the Generative AI Train
If you want to jump onto a moving train, you don’t approach it perpendicular to your position and certainly not without a sense of urgency. You toss […]
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The Humanity of Business-to-Human Marketing
Business to Human (B2H) marketing is simply an approach used to target the individual behind the screen, focusing on the individual’s needs rather than just those of a customer segment or business.
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Why a publisher should think like a marketer
Today I attended a Hubspot webinar ‘Why Publishers Need to Think Like Marketers.” Since I work for a traditional publisher on the editorial side, I was excited […]
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Marketing is all about the Customer Experience
I just attended a great webinar from IBM and Social Media Today entitled “What Does Customer Experience Mean for Your Social Business?” The Speakers: My Takeaway: The […]
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10 Steps to Build Your Personal Brand and Platform
Whether you work for yourself or someone else, you need a personal brand separate from your work. Analogy: In the inbound marketing world, establishing a following on […]
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Is Your Content Marketing Planned or Spontaneous?
Is your company’s content marketing strategy prepared to take advantage of Real-Time events? A great example is Oreo’s “Dunk in the Dark” response to the Superbowl blackout. […]
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Inbound Marketing: The What, Why, Who and How
Remember when the Internet was new and referred to as “The World Wide Web?” You saw the “AOL Keyword” hovering in the corner of most TV ads, and […]
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How to Become Customer-Centric {explained in 16 tweets}
I enjoyed today’s webinar from Vovici, What it Means to be Customer-Centric in 2012. Very relevant expertise from top customer experience experts Nancy Porte, VP of Customer […]
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Which came first, the marketing idea or the technology to make it happen?
Technology is driving new and affordable marketing channels and subsequent marketing strategies than ever before. But which came first, the strategy or the channel? It’s not practical […]
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